How can do permote our website and get quality traffic

 When was the last time someone shared yourproduct and services pages? Better yet, when was the last time that your"get a quote" or "contact page" went viral? The truth is that website promotion doesn'twork that way. And if all you're focusing on is promotingthings like sales pages, you will likely fall behind. So how do you promote your website? You're about to learn 10 proven ways to doit on a shoestring budget. Stay tuned. [music] What's up marketers, Sam Oh here with Ahrefs, the SEO tool that helps you grow your searchtraffic, research your competitors and dominate your niche. Now, there's a ton of material to cover today,and the most important thing is that you get results. But there's something you need to understandabout these strategies before I teach them.

 Website or business promotion in the presentday doesn't work like it used to 10 or 20 years ago. Before, people would sift through newspapers,send direct mail, and then they'd sit there and crossed their fingers and hope that someone would be in the market for whatever it is that they're selling. But the Internet has flipped that world upsidedown and made one of the world's greatest resources accessible to everyone, for free. Think about it. People look for reviews before they buy. And I bet that there are even times when you'rein the store and you're looking for reviews before you buy something. Or you might even be comparing prices to seeif you can get a better deal elsewhere. So as marketers, we need to adapt and respondto the need for quality and reliable information. So these website promotion tactics that you'reabout to learn cater to how consumers respond today. And that's through content. So let's dive right into our website promotionhacks. The first way to promote your website is oneof my favorites, and that's to take a data-driven approach to forum commenting. Here's the thing, blindly answering everyquestion in your niche on a forum like Quora will likely leave you with zero results anda ton of wasted time. 

But there are a couple things you can do toknow with confidence whether the question has potential to drive traffic back to your website. So the step one is to type in "Quora.com" into AhrefsSite Explorer. And you can see that the domain gets 151 million search visitors per month. Now let's go to the top pages report, so wecan see the pages that get the most organic search traffic. Now, let's say that I have a website on collegeeducation, I'll type in the keyword, "college," into the include search box. Now, you can see the estimated search trafficthat each page gets, so it's just a matter of picking and choosing the topics that arerelevant to the content on your website. So, let's click through to this one that lookslike it's about the length of a college semester. And once you land on this page, you'll want tolook at two things. First is the total number of views that thequestion has had, which you can see in the sidebar if you're logged into your Quora account.

 Next, look for a recent answer to calculatethe approximate monthly traffic. This one was answered around 7 months agoand has accumulated around 6,600 views. Now, do the math. 6,600 divided by 7 months, is approximately942 views per month. From here, you could provide a better answerthan the existing ones and include relevant links back to your pages. From my experience, I've seen 30-40% clickthrough rates to links that support your answer. The next promotion strategy is to dip intountapped paid media sources, so that automatically excludes Facebook ads and Google Adwords. Now, don't get me wrong, both of these ad platformsare amazing and can produce insane ROI for your business. But in general, ad networks work as auctions. So as more people flock to these networks,the prices skyrocket. But there are less popular places to advertisefor cheap. The one ad platform that I've been ravingabout over the past two years is Pinterest ads. Check out these results from one of my paidcampaigns. Just under $1,500 spent, translated into almost15,000 clicks and 140,000 engagements, which would be repins, likes, and comments.

 That's $0.10 per click, $1.23 per thousand impressions, and a penny per engagement. Now, you don't need to spend $1,500 per month,instead, you can spend $10 dollars, $20 dollars, $50, or $100 and see where that takes you. Pinterest is well known for the quality of traffic they send to websites. And it's definitely one that I encourage youto explore if your target audience is using it. Other untapped ad networks that you may nothave used are Outbrain, Taboola and Yahoo Gemini. Again, I've found informational content towork significantly better than landing pages. So experiment and take advantage of theseuntapped networks. The next promotion technique is to guest blog. Now, I know that guest blogging can be hitor miss since not everyone has a "Write for us" page asking people for guest posts. So I want to share two surefire ways to findwebsites that you can approach, confidently knowing that they accept guest posts. First is to Google a query like, "guest postby", and then intitle:your topic. And you'll find some very relevant websitesthat are clearly accepting guest posts. Now, if you're an Ahrefs user, then you canuse our SEO toolbar by enabling the Chrome or Firefox extension. And right away, you'll be able to see theSEO metrics like Domain Rating and Search Traffic, so you can see how much Google trafficthe websites get on a domain level.

 That way, you'll know whether writing forthese sites are worth your time, or if it's an opportunity you should skip. So now you can pitch the website owners, knowingthat they accept guest posts, even though they may not have a "Write for us" page. Another way you can do this is using AhrefsContent Explorer. You can use similar search operators here. So let's search for title:pregnancy and then as a phrase match "guest post by." Next, I'll click on the "One article per domain"filter since we don't need to contact the same website more than once. And now we have 215 sites we can guest postfor, plus all of the SEO metrics to help narrow down the sites we want to write for. The next promotion strategy is to get freepress from journalists using HARO. HARO stands for Help a Reporter Out. Their platform allows journalists to findsources, and for sources to find journalists. After you sign up for an account, you'll getemail notifications that look like this. You just need to skim through the results,and if something catches your eye, then you can read the full description. So this person wants some tips on maintaininga balance between your personal and business lives. And she's also made it a requirement thatyou should be a small business owner or employee. If you fit the criteria, then click on theemail link, write a short and sweet pitch that provides unique insights and fulfillsall requirements that they're looking for. And if they like your answer, you should getan email like this that will almost always include a high-quality link back to your site. Let's stay on the topic of PR with the nextpromotion strategy, and that's to become a source for journalists on any publicationthat you want. HARO is awesome to get emails directly fromjournalists in your inbox, but the requests that come through can be hit or miss. Using Google Alerts, you can expand your searchto only specific topics from publications that you want to be featured in. Let's say that you're an expert on hurricanesand want to be a source for journalists on websites like the New York Times or the Huffingtonpost. 

So you can create an alert like this. Just type within parentheses (site:nytimes.comor site:huffingtonpost.com) or whatever website you want to monitor, and then I'll type intitle:hurricane. What this query does is it tells Google tosend you an alert anytime the New York Times or the Huffington Post writes an article wherethe title has the word "hurricane" in it. Now, when you get an alert that matches yourcriteria, you can skim through the article and look for a place where you can add morevalue. From there, you would contact the author,introduce yourself with your qualifications, and offer your expertise for that articleor for any future articles that they might write on that topic. The next website promotion technique is touse social groups and I'm not just talking about Facebook. Facebook groups are great and there's a groupfor virtually any topic under the sun. But group owners and moderators are very wellaware that people will often join their group just to promote their website, product orservice. But you want to know another group that actuallyencourages posting links to your blog? Pinterest. Pinterest group boards are essentially collaborationswhere a group of people share links, images, and videos on a specific topic. You can find group boards by going to pingroupie.comand searching for your topic here. So I'll type in "animals." And now you can see a bunch of group boardsthat would be worth reaching out to along with the number of followers and how oftencontent gets repinned. 

Let's click on this one on "wildlife". And you can see that the description showssome rules for the board. Other times, the owner of the board will includetheir contact details, so contact them, ask to join their board, and boom, you now haveaccess to reach the board's followers with your content. In fact, Group Boards have been a huge partof the reason why one of my accounts gets over a million viewers and 60,000 engagementsevery single month. The next tip is to create a free resourceor tool and promote the heck out of it. Knowledge is power. And if you can make attaining knowledge easier,then all the power to you. So here are a few ideas of what you can create. First is a video course on a topic. And it doesn't have to be anything fancy,but it should provide value. So for example, if I wanted to show people howto create videos for YouTube, then I might make 3 videos. One that talks about equipment and setup,another on choosing topics, and one on video marketing or YouTube SEO. Another resource you can create are templates. At Ahrefs, we love creating Google sheetsand sometimes we include them in our blog posts, which enhances our articles because it helpspeople take action using the exact same documents that we use. And the last one is my favorite, and that'sto create a free tool. People love free and people love tools. Take this one as an example. You can paste in a line separated list, andit converts it into a comma separated list. And according to Ahrefs Site Explorer, thispage gets around 2,400 monthly search visitors from Google every single month. But I get it. You may not have the skillset to create these tools. Well you can actually create a simple calculator using Upwork or even Fiverr starting at just $20! Here's a really cool way to find tool ideasworth building. I'll go to Ahrefs Keywords Explorer tooland type in "college," assuming that's a keyword related to my industry. Next, I'll go to the phrase match report. Finally, I'll type in the word "calculator"in the include box. And right away, we have a list of potentialtools we can create. Looking at the top 10 Google search results,for the first keyword, "college GPA calculator", you'll see that the top ranking page generatesover 750,000 search visitors per month! The next tip is to take snippets of your articlesto increase social sharing. If you look at one of our blog posts, you'llsee that it's a massive list of 75 SEO tips. In fact, this post is over 9,700 words, sothe percentage of people who read the entire article will be slim to none. So you can splice each tip into a short snippetand you now have 75 different things to share on your social media networks. In fact, that's something we've doneon Twitter, which has helped us generate over 9,300 social shares from just Twitter, Facebook,and Pinterest. Turn each tip into an image, and you now have75 posts you can share on Instagram and Pinterest. The next tip is to partner up with complimentarybusinesses and do a joint webinar. 

Here's how they work. Someone from company A contacts someone ina complimentary, non-competing business, and asks, "Hey want to do a webinar together?" The person from Company B says, "Sure." Then each company promotes the webinar totheir respective email lists, customer lists, or whatever promotion methods they choose. Then when they present the webinar, they'llboth teach on the set topic, incorporate their products and expertise, and usually pitchtheir product at the end. So essentially, you're helping each otherpromote your websites, grow your businesses, and generate more revenue. And this is a technique that we've been using. We've recently joined forces with Buffer to delivera free webinar on how to get more traffic to your website. Now, before you go out and start pitchingrandom companies, I highly recommend starting with people you know and have an existingrelationship with. So go through your inbox, and try to reconnectbefore asking them for a solid. The next tip is to repurpose your content. 

On a good week, it takes around 20 hours tocreate a piece of content for Ahrefs blog or YouTube channel. But rather than calling it a week, we take ourcontent and repurpose them into different media types. The thing is that people have different learningstyles. Some want to watch a video and others preferto read a blog post. So let's take the SEO tips post again. Almost 10,000 words of pure gold. So we turned it into a 17 minute video witha little bit of overlap, but some different tips that aren't included in the blog post. Our video on local SEO takes you through astep-by-step process where you can follow a story of ranking my local coffee shop, High-SpeedCoffee, whereas the blog post gets into the nitty gritty details of each step. Other ways you can repurpose your contentis to turn a blog post into a Slideshare presentation, infographic, video or if you didn't startwith a blog post, reverse it into one.

 These are some tactics that are working forus right now at Ahrefs and some that we're still testing. Now make sure to like, share, and subscribeso that you can get updates on SEO and marketing strategies that are working today. Also, leave a comment and let me know whichwebsite promotion tip was your favorite. Or if you have another one that I missed,I'd love to hear from you and test it out for myself. So keep grinding away, go and promote yourwebsite, and I'll see you in the next video.